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Digital Product Developer

Specialising in database-driven web apps, modern API based websites, and Vue.js front-end development.

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Web design interface

Digital strategy and implementation

Take control of your digital strategy

Since 2010, I've been helping clients build great digital experiences using business-oriented processes. I've brought tangible results to leading companies, niche brands and early stage startups alike.


Fast, intuitive websites that generate leads, boost sales and reduce your service costs. Either managed by you or fully maintained.

Web Design


B2B ecommerce systems with best-in-class tools to the latest web standards, built using Stripe, Shopify, Medusa and others.


Landing Pages

Intelligent tools and proven tactics for landing page campaign creation and optimisation to drive leads.

Digital Marketing

Web apps

Connect and automate your business workflow. IoT, CRM, SaaS apps, booking systems and more.

Web Apps

Data and Automation

API integrations and cloud services to put data at your fingertips and improve business efficiency.

Cloud Services


Javascript development including frameworks like Vue, Nuxt, Vuetify, Leaflet, Highcharts, Tailwind and more.

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Online growth strategies for leading companies, niche brands and startups

Connecting the dots between your users’ needs your business model:

  • Convert visitors into engaged customers
  • Ecommerce and SaaS specific digital marketing
  • Website improvement plans for existing sites

Result focused, evidence based digital strategies and products.

Working with clients to develop evidence based digital strategies and build digital products that deliver results.

3 million +

Page views across client websites in 2022

300% increase in monthly active users

For a social networking start-up following mobile-first redesign

5x increase in web traffic

For a leading tech provider through integrated digital improvement strategy

~21 million sensor readings

Processed in the last 12 months via IoT devices

600% ROI

Retargeting campaign for a high-end security business

35% increase in seat utilisation

For an international training company using CRM automation and email marketing

Web design

Full service web design

Custom sites that are easy on the eye, loved by Google and optimised for user experience. As a chartered markerter as well as a web developer, I can help you with all aspects of your website strategy.

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UX Design

Building Amazing Websites

With a systematic, people-friendly approach to designing a website, scalability and easy management are built in from the outset.

Using a range of best-in-class tools and building to the latest web standards means performant, fast, easy-to-use websites that are loved by Google.

Tools of the Modern Web

People and Search Engines Love Fast Websites

Web design for SME's and startups, supercharged with jamstack architecture.

Fast, secure and easily managed jamstack websites built with Astro or Nuxt.

Just write and publish using a headless CMS like Sanity or Storyblok. No need to worry about hosting, security or updates.

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+£1,640 last week

Boost Your Business

Understanding your digital goals combined with insights into your users' needs leads to a design process that drives future customer success.

A well structured design process uncovers and satisfies user needs to ensure your project yields tangible business results and financial payback.

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analytics.track('Experiment', {
campaign: 'Amba Private Client',
experiment: 'Lead Incentive',
variationId: 9,
variationName: 'Security Concierge',

Management & Optimisation

Fully managed support and optimisation means your website always performs.

  • Conversion tracking and ongoing optimisation
  • Data-informed upgrade plans
  • Content strategy
  • Adwords + landing pages
Web applications for business

Web App Development

Web Apps are complex websites, offering extensive functionality to manage content and data.

Intelligent web products that boost business operations

Migrate your business processes into highly efficient web apps to boost daily work operations, streamline collaboration and workflows, and increase user productivity.

Data heavy dashboards

Charts, maps, real-time interactions. Create a custom cloud dashboard to put your data to work, collaborate more easily, provide insight, and run your business more effeciently.


Monitor, control and analyse your remote hardware with the Internet of Things.

Digital integrations

Combine data from multiple sources (such as CRM, accounting and ERP systems) to create a single, unified view of your business.

Software (or spreadsheet) to cloud conversion

Still running your business with Excel or legacy software? Convert problematic spreadsheets or out-dated software into a database driven app that is secure, easy-to-use and enables easy collaboration.

Online booking

Create a seamless scheduling system for your business, allowing customers to book appointments instantly, while optimally managing your internal resources.


Learning platforms to deliver online courses, share internal company knowledge, onboard employees efficiently, and report on training progress.

SaaS apps

Turn your existing IP or offline processes into SAAS products and digital services - create recurring revenue through subscriptions and licensing.

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Screenshot of an ecommerce web application including products and data tables
Featured work

Digital Projects

My clients are leading companies and niche brands who help the world go round. They build windfarms, secure embassies, align smiles, keep motorways moving, teach courses, manipulate blockchains, and de-fuse bombs.


Fast, secure and highly search-optimised website for the North's leading digital transformation and IT services provider


Website design and development, including more than 200 pages of resources, webinars, whitepapers and user guides. Built to Jamstack principles using Vue.js, Bootstrap 5 and seamlessly managed through Sanity's unified content platform.

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Web vitals score for Accessibility, Best Practices & SEO
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Windmill Orthodontics

Search-optimised website for a leading private healthcare provider.


Website design and development, built to Jamstack principles using Nuxt 3, Tailwind CSS and seamlessly managed through Sanity's unified content platform.

Typical time to first byte using global CDN hosting
Web Vitals for SEO, Accessibility and Page Speed
Windmill Orthodontics screenshot

DXD Group

Web application that collates data from remote traffic and parking sensors at traffic hotspots like airports, hospitals and stadiums to a unified cloud platform

Web App

DXD Group provides systems that collate real time information about traffic flow patterns with outputs to internet connected hardware like LED signage, access control and payment terminals.

Sensor readings processed in 2021
LED signs under control
DXD Group screenshot

Edinburgh University

Micro social network to connect students, start-ups, investors and academics for the University of Edinburgh’s commercialisation service

Web Development

Integrating with the University's existing Microsoft and Saleforce databases with a new social platform using Razorpages and Vue.

“I would highly recommend Danny for your project. His ability to listen to criteria and use his experience to suggest technical solutions is exceptional. Danny was up front and honest throughout the project, which made it easy to quickly establish trust. Thank you for everything!.”

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Jack McMillan, Edinburgh Innovations
Edinburgh University screenshot

Offshore Power Intelligence

Data heavy web application that tracks offshore wind farm construction from open-source ship GPS positions

Web App

Offshore Power Intelligence aims to help understand the offshore wind construction market by answering questions like: What project is a vessel working on right now? And, how is that project progressing?

Offshore wind farms monitored
Installation vessel GPS positions processed in 12 months
Offshore Power Intelligence screenshot
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Do you want to create and implement a compelling digital strategy for your business?

More than 15 years in marketing, ecommerce and digital product development.

10 years working as a freelance developer in industries like tech, energy, healthcare and on self-started projects.

Chartered Institute of Marketing (CIM) Chartered Marketer and Prince 2 project management practitioner.

Technical skills across a range of areas like Javascript, Nuxt, Wordpress, Shopify, Astro, Tailwind, Sanity, Stripe, Medusa, Supabase and more.

3M+ in page views across client websites in 2022, £6M+ in online payments processed.

Extensive portfolio of websites, web apps and digital products.

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Floating spaceman

You should say hello

Drop me a message on danny@mrdannyjohnson.co.uk and I'll get back to you quickly. I'm always happy to chat about new projects and opportunities.