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B2B Web Design

Result focused B2B website design. Websites designed with with the specific challenges of B2B in mind.

B2B Web Design

Fast, secure, and easily managed websites that generate leads

How a user interacts with and experiences your website will determine your impact. Utility, ease of use, and efficiency are key.

Fully Managed Option

Fully managed support and content updates. Everything taken care of for a simple monthly retainer.

Search Optimised

Search engine optimisation (SEO) strategy baked-in from the outset.

Fast Loading

Page loading speeds have an enormous impact on user experience and conversion.

Easy Content Management

Just write and publish. Easy to manage with no need to worry about hosting, security or updates.

Engaging UX

Using the latest techniques in user interaction design to diffentiate your brand and keep your visitors engaged.

Web Vitals

Websites that meet exacting standards for performance, accessibility and security.

Online Integrations

Integrate with tools in marketing, CRM, ERP, online learning, online booking, payments and more.

Landing Pages

Proven tactics for landing page campaign creation and optimisation to drive leads.

Revenue Generating

A fast, user-friendly and conversion optimised website can play a crucial role in improving your bottom line.

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My clients are leading companies, niche brands and ambitious startups.

They build windfarms, secure embassies, keep motorways moving, teach courses, manipulate blockchains, and de-fuse bombs.

Do you want to create and implement a compelling digital strategy for your business?

More than 15 years in marketing, ecommerce and digital product development.

10 years working as a freelance developer in industries like tech, energy, healthcare and on self-started projects.

Chartered Institute of Marketing (CIM) Chartered Marketer and Prince 2 project management practitioner.

Technical skills across a range of areas like Javascript, Nuxt, Wordpress, Shopify, Astro, Tailwind, Sanity, Stripe, Medusa, Supabase and more.

3M+ in page views across client websites in 2022, £6M+ in online payments processed.

Extensive portfolio of websites, web apps and digital products.



When it all comes together

With a well defined client fit and a niche set of services, I understand how, where, and with whom I will provide the best results.

Increase in monthly active users for a social network start-up following mobile-first redesign
Organic search traffic in 6 months for dental practice chain after website improvement plan
Shopping carts processed for a B2B online retailer
ROI with a retargeting campaign for a high-end security business
Web vitals scores for Accessibility, Best Practices & SEO for latest Jamstack website
Conversion rate increase for memberships to a leading environment group
Increase in seat utilisation for an international training company using CRM automation
Bounce rate reduction for Forfusion following new website launch
Page views across client websites in 2022

Web design

Full service web design

Custom sites that are easy on the eye, loved by Google and optimised for user experience. As a chartered markerter as well as a web developer, I can help you with all aspects of your website strategy.

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UX Design

Building Amazing Websites

A well thought out design language will connect to your brand identity and create a cohesive story.

With a systematic, people-friendly approach to designing a website, scalability and easy future management are built in from the outset.

Using a range of best-in-class tools and building to the latest web standards means performant, fast, easy-to-use websites that are loved by Google.

A complex cloud app with multiple line charts and data tables
Content Management

CMS Implementation

Content Management Systems structured to allow internal teams to build additional pages and customer acquisition channels with ease.

I take a best-fit approach, whether that's headless CMS platform like Sanity, or traditional CMS like Wordpress.

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+£1,640 last week

Boost Your Business

Understanding of your digital goals combined with insights into your users' needs, leads to a design process that drives future customer success.

A well structured design process uncovers and satisfies user needs to ensure your project yields tangible business results and financial payback.

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analytics.track('Experiment', {
campaign: 'Amba Private Client',
experiment: 'Lead Incentive',
variationId: 9,
variationName: 'Security Concierge',

Management & Optimisation

Fully managed support and optimisation means your website always performs.

  • Conversion tracking and ongoing optimisation
  • Data-informed upgrade plans
  • Content strategy
  • Adwords + landing pages
Starry sky
B2B Website Design


Fast, intuitive websites that generate leads, boost sales and reduce your service costs. Either managed by you or fully maintained.

Functional specification developed to your requirements with strategic insights

User-centered design that prioritises the needs and goals of your visitors

Custom business logic to meet your specific requirements

Cross-browser compatibility, ensuring the end product looks great for all users

Security features to protect your website from hacks and malicious attacks

Responsive design for all screen sizes from phones to HD desktops

Optimised for fast page load times, tested with Page Speed Insights

Intuitive interface that makes navigation for your users easy and enjoyable

Color palette, typography, and design elements to reflect your brand identity

Meeting the latest standards for accessibility and security

Digital integrations to suit your business (e.g. CRM, Mailchimp, Zapier etc)

Flexibility to accommodate future design updates and changes as needed

Full testing and functional quality assurance to ensure the end product is bug-free

Shared Github repository with all source-code, assets and documentation

Hosting with global CDN, automatic failover, image optimisation and SSL certificate

Frequently asked questions

Featured work

Digital Projects

My clients are leading companies and niche brands who help the world go round. They build windfarms, secure embassies, align smiles, keep motorways moving, teach courses, manipulate blockchains, and de-fuse bombs.


Fast, secure and highly search-optimised website for the North's leading digital transformation and IT services provider


Website design and development, including more than 200 pages of resources, webinars, whitepapers and user guides. Built to Jamstack principles using Vue.js, Bootstrap 5 and seamlessly managed through Sanity's unified content platform.

Typical time to first byte using global CDN hosting
Web vitals score for Accessibility, Best Practices & SEO
Forfusion screenshot

Windmill Orthodontics

Search-optimised website for a leading private healthcare provider.


Website design and development, built to Jamstack principles using Nuxt 3, Tailwind CSS and seamlessly managed through Sanity's unified content platform.

Typical time to first byte using global CDN hosting
Web Vitals for SEO, Accessibility and Page Speed
Windmill Orthodontics screenshot

DXD Group

Web application that collates data from remote traffic and parking sensors at traffic hotspots like airports, hospitals and stadiums to a unified cloud platform

Web App

DXD Group provides systems that collate real time information about traffic flow patterns with outputs to internet connected hardware like LED signage, access control and payment terminals.

Sensor readings processed in 2021
LED signs under control
DXD Group screenshot

Edinburgh University

Micro social network to connect students, start-ups, investors and academics for the University of Edinburgh’s commercialisation service

Web Development

Integrating with the University's existing Microsoft and Saleforce databases with a new social platform using Razorpages and Vue.

“I would highly recommend Danny for your project. His ability to listen to criteria and use his experience to suggest technical solutions is exceptional. Danny was up front and honest throughout the project, which made it easy to quickly establish trust. Thank you for everything!.”

Edinburgh Innovation avatar
Jack McMillan, Edinburgh Innovations
Edinburgh University screenshot

Offshore Power Intelligence

Data heavy web application that tracks offshore wind farm construction from open-source ship GPS positions

Web App

Offshore Power Intelligence aims to help understand the offshore wind construction market by answering questions like: What project is a vessel working on right now? And, how is that project progressing?

Offshore wind farms monitored
Installation vessel GPS positions processed in 12 months
Offshore Power Intelligence screenshot
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Floating spaceman

You should say hello

Drop me a message on danny@mrdannyjohnson.co.uk and I'll get back to you quickly. I'm always happy to chat about new projects and opportunities.